What is Negative SEO?

The importance of Google Tag Manager (GTM) when combined with Google Analytics
March 6, 2021
SEO Seminar Importance
March 6, 2021

What is Negative SEO?

Negative SEO is the act of doing black hat SEO on another website. Ordinarily, a competitor with the target of decreasing that site’s rankings.

Negative SEO is when you don’t even meet Google’s guidelines. You used black hat SEO tactics, were not active on social media, did not frequently publish new content, and did not ensure that the site’s search engine ranking remained stable.

When your website has been targeted by spammers, problems will occur.

Unfortunately, even if you put in the effort, SEO Negative will begin to attack your site and cause harm.

If you’re good at predicting when you’ll be affected or just want to be safe, here are seven things you can do to shield your website from negative SEO.

1. Perform Regular Link Audits

Backlink analysis is a useful tool to identify suspicious websites.

In any case, that possibility that your site has vanished and you’ve not disavowed all spammed link to your sites raises some red flags:

It’s also possible that your backlinks are the result of a hack. Maybe your competitors modified your content to include spammed links or changed your connections to point to theirs.

It’s important that you double-check all of your external links since you already know. Review it to keep an eye on the quality of your backlinks. Allow Google to disavow the links as soon as possible if your site has been spammed.

2. Examine the Speed of Your Website

The pace of your website could be a crucial factor. If your website is about to become slow, and you have no idea how to use spam tools to find all the spammed connection sites, this article is for you.

And you can’t seem to find an issue with the notion that your site is also a spammed site. Crawl causes to be discovered, implying that the website will be vulnerable to spammed pages.

3. Search for duplication of content

Content is king, and not everyone is similarly skilled when it comes to creating it. As a result, when you examine it, you will notice its flaw.

The quality of the website content can be seen or interpreted by reviewing it. As a rule of thumb, you should ensure that the content you created was sufficient; else, your site would be labeled spam.

When duplicate content is discovered, then your website’s rank can suffer greatly.

4. It affects the building of a brand

Build a brand with your efforts. Negative feedback is unpleasant, but it teaches you something that none of us, however, can guarantee that a website is secure.

Negative SEO’s aim is to show that your website is being hacked. If you do not act quickly, these will severely damage your site ranking

5. Check Your SERP Ranking

Obviously, given the current state of Penguin’s algorithms, changes could occur much more quickly. It’s the most recent information in case you are uncertain, but that also means that you are unaware of it.

Check your site’s information in Google Search Console to see if your site has done something wrong.

6. Overhaul Your Security

Negative SEO isn’t normal, but with the rise of online attacks, an immense amount of your time could have been lost, even if your service or product is outstanding and you take all the necessary protective measures, yet your website is outdated and prone to hacking.

You should also make the transition to HTTPS to your website, particularly if you operate an online business. HTTPS encryption would not only give you lots a high level of security, but it would also serve as a positional indicator, which improves your SEO campaign in general.

While a digital attack has no direct relationship to negative SEO, that will have an effect on your ranking.

Leave a Reply

Your email address will not be published. Required fields are marked *